According to Internet Live Stats there are over 6,500,000,000 daily searches made across all the search engines in the world. Google dominates the search market with almost 70% of searches being made on Google alone. This is followed by Bing, Baidu and Yahoo. With so many searches being made across the world, we were curious about what people were searching for the most. In this blog post, we’ll take a look at the most popular searches in the world and also check out what queries are most popular with Kiwis.
The most popular searches in the world were dominated by brands. Ahrefs created a list of the top 100 Google search queries in the United States. The search terms that topped the list included “YouTube,” “Facebook,” “Amazon” and “Gmail” – “Google” itself rounded off the top five. Surprisingly, 41,120,000 of monthly Google searches were made by people searching for the term “Google.” In the UK, “What is the EU” followed by “Euro 2016” and “Pokemon Go” were some of the more popular search terms. Our neighbours in Australia were also busy in 2016, with their top five searches including “Channing Tatum,” “Road Trip,” “Superfood,” “Tony Robbins” and “Zoolander 2.”
Looking at the overall list of most popular search terms made in New Zealand, it is evident that there are a range of different topics that caught Kiwis’ attention. From sport events such as the Olympics to political events such as the US election, Kiwis’ interests are varied. The list serves as a reminder of the topsy-turvy year that was 2016.
It’s no surprise that athletes are the most popular searched Kiwis in New Zealand. We are a country that loves our sport! The top 10 most popular Kiwis included eight sport stars. Check out the list below.
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