Naked Broadband Interest Surges

Date Jul 14, 2020
Blog category Broadband
By Michael Speight
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Demand for naked broadband has increased by 22% in New Zealand since 2016, according to data from broadband comparison website Glimp.

Unlike traditional broadband which typically bundles a landline phone with internet access, naked broadband plans don’t include a landline phone, often making them a more affordable option.

In January 2016 58% of visitors to Glimp were looking at naked broadband plans. In June of this year the number had risen to 71%.

And it seems internet users in Queenstown are at the forefront of this trend. Search data shows that 85 per cent of queries from Queenstown residents in the last year were for naked broadband plans.

Next up was Wellington where 72% of searches were hunting out naked broadband deals. They were followed by Invercargill (71%) and Palmerston North (70%).

 

While canny Southerners may be at the forefront of seeking out a better deal, the general trend is towards naked broadband plans in New Zealand, says Glimp CEO Michael Speight.

“Kiwis know value when they see it and have been quick to adapt their preferences as landlines have become less and less necessary,” he said.

Speight says a contributing factor in the rise of naked broadband is the increase in plans offering consumers unlimited data.

“With the vast majority of broadband plans also being unlimited, it seems people are making the most free apps such as Whatsapp and Viber to call friends and family, eliminating the need for a landline.”

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Matthew Symmons , 2021-12-04

Both the highlighted deals i clicked through to get turned out to be inaccurate speeds. Glimp saying 300/100 both providers only offering 100/20 for the price given, despite giving the same address in both sites. still giving 3 stars though as regardless the deals through Glimp are better than the standard advertised deals on the providers site.

Leah Te Rangi , 2021-09-28

Sign up didn't go quite the way it was meant to. But Kate called and she walked through everything so we could work out what went wrong. she was patient, friendly, supportive and kept me calm to finally get plan registration sorted ( still can't log in though - she must be magic )

Tara Davis , 2021-09-28

Found it really easy to find what i needed and also got a call regarding what deals might be best suited etc. Saves a lot of time. Highly reccommend glimp