Naked Broadband Interest Surges

Jul 14, 2020
Broadband
By Staff writer

Demand for naked broadband has increased by 22% in New Zealand since 2016, according to data from broadband comparison website Glimp.

Unlike traditional broadband which typically bundles a landline phone with internet access, naked broadband plans don’t include a landline phone, often making them a more affordable option.

In January 2016 58% of visitors to Glimp were looking at naked broadband plans. In June of this year the number had risen to 71%.

And it seems internet users in Queenstown are at the forefront of this trend. Search data shows that 85 per cent of queries from Queenstown residents in the last year were for naked broadband plans.

Next up was Wellington where 72% of searches were hunting out naked broadband deals. They were followed by Invercargill (71%) and Palmerston North (70%).

 

While canny Southerners may be at the forefront of seeking out a better deal, the general trend is towards naked broadband plans in New Zealand, says Glimp CEO Michael Speight.

“Kiwis know value when they see it and have been quick to adapt their preferences as landlines have become less and less necessary,” he said.

Speight says a contributing factor in the rise of naked broadband is the increase in plans offering consumers unlimited data.

“With the vast majority of broadband plans also being unlimited, it seems people are making the most free apps such as Whatsapp and Viber to call friends and family, eliminating the need for a landline.”

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Shane Egan (Popup) , 2023-07-10

Excellent service. Responsive and easy to deal with. Got me an awesome deal on Broadband. Well worth calling to see what they can do. 👍

Jamie Martin , 2023-06-18

Really great service, helped us save about 30% on power plus a free $100 sign up bonus. Very fast and efficient.

Kat W , 2023-06-20

Very helpful and informative. Lovely chatting with them on the phone, helped me find a power supplier, pretty simple and straight forward

Dee Painter , 2023-08-08

So easy to use, very helpful and got a great deal with my power and gas