Naked Broadband Interest Surges

Date Jul 14, 2020
Blog category Broadband
By Staff writer
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Demand for naked broadband has increased by 22% in New Zealand since 2016, according to data from broadband comparison website Glimp.

Unlike traditional broadband which typically bundles a landline phone with internet access, naked broadband plans don’t include a landline phone, often making them a more affordable option.

In January 2016 58% of visitors to Glimp were looking at naked broadband plans. In June of this year the number had risen to 71%.

And it seems internet users in Queenstown are at the forefront of this trend. Search data shows that 85 per cent of queries from Queenstown residents in the last year were for naked broadband plans.

Next up was Wellington where 72% of searches were hunting out naked broadband deals. They were followed by Invercargill (71%) and Palmerston North (70%).

 

While canny Southerners may be at the forefront of seeking out a better deal, the general trend is towards naked broadband plans in New Zealand, says Glimp CEO Michael Speight.

“Kiwis know value when they see it and have been quick to adapt their preferences as landlines have become less and less necessary,” he said.

Speight says a contributing factor in the rise of naked broadband is the increase in plans offering consumers unlimited data.

“With the vast majority of broadband plans also being unlimited, it seems people are making the most free apps such as Whatsapp and Viber to call friends and family, eliminating the need for a landline.”

Google rating +
Karyn Swallow , 2022-03-14

Extremely easy and fast to show suitable and economical choices, and also special promotions , I used it to find the best value and most suitable broadband for my situation. I am very happy with the results and to also see and understand the comparisons between the different businesses and their offerings. Will definitely use Glimp again

Kijo “Anyway” , 2022-04-21

Nice experience and helped me found my suitable power, telecom and gas provider.

tom anderson , 2022-04-06

Fast easy service - was able to tailor to my situation. Would recommend!

Salote Fonua , 2022-03-02

Larry G was very helpful when we were setting our internet provider. He was very informative and patient with the process. Glimp is an awesome website when comparing and switching power/internet providers.