Sky Sets to Enter the Broadband Market by 2021
image source: Richard Parsonson
Sky Television is setting its sight on entering the broadband market in New Zealand, and possibly the mobile virtual network operator.
The pay-TV provider is raising $157 million from investors through a cheap share rights issue. This is to cover costs for their plan to provide fibre broadband internet plans to Kiwis, which is set to launch by 2021.
The entrance of Sky broadband means that Kiwis will be presented, yet again, with a long list of great internet deals. For Glimp, this gives us the motivation to further expand our comparison tools to cover NZ's best broadband providers.
Connecting from fibre-ready homes
Acknowledging the crowded market, Sky will not focus on installing new fibre connections from scratch. Instead, their focus will be to take advantage of fibre broadband-ready Kiwi households, and introduce them to ultrafast internet.
This is possible through a partnership with a yet unnamed broadband provider in New Zealand. Aside from benefiting from the infrastructure, it would also cut costs for Sky.
Lower prices for New Zealanders
Coming from Sky CEO Martin Stewart himself, broadband is a tough market as it’s already crowded. However, he hopes that their entry will provide a cheaper alternative for New Zealanders who are looking for a fast and reliable connection.
As competition stiffens, the best internet providers in New Zealand will be more pressed into offering only the cheapest broadband deals without compromising on quality.
Possible move to MVNO
Sky have also mentioned that they are highly considering to venture into MVNO – a mobile virtual network operator. Although, it’s most likely that they’re only relaunching a service of Spark, Vodafone, and 2degrees – three of the biggest MVNO providers in NZ.
This gives leverage to Sky when this operation progresses further in New Zealand. Consequently, they can be at the forefront when 5G connection finally rolls out.
Special bundles by Sky
Known primarily as a television provider, Sky are in a great position when it comes to offering bundles. New Zealanders who are subscribed to the Sky’s TV services can easily get special discounts and exclusive bundles.
With the purchase of RugbyPass and Lightbox, Sky will be able to provide bundle plans that appeal to Kiwis all over the country.
Glimp’s opportunity to expand
As Sky enters the broadband market, Glimp remains dedicated to helping Kiwis find the best deals on their broadband. You can use our tools to compare the incoming Sky broadband plans and packages with other providers.
For now, make sure that you connect to fibre if it’s readily available in your location. Use our free and impartial comparison tool here at Glimp to get the current best broadband deals across New Zealand. Switch to fibre today!